Raising Breast Cancer Awareness

MotoGrafik was challenged in creating materials for Piedmont Medical Center’s annual Flamingo Crawl that took place on October 7, 2011 in Fort Mill, SC. The goal of the event was to raise awareness in the fight against breast cancer and for women in the area to enjoy an evening of pampering, discounts and fun.

Priority #1 for us was coming up with a logo for the “Breast Cancer is for the Birds” theme. We also created an ad, poster, flyer, signage, crawl list and t-shirt design as added promotional pieces. Overall, the event was a success for our client as many people were ranting and raving and were excited to visit the event again next year.

To find out more about Piedmont Medical Center, visit their website at www.piedmontmedicalcenter.com.

Motion Lab Overhaul

Working with small businesses is what we excel at. Motion Lab Tuning, being one, was a perfect fit for us in improving their website and overall marketing and offering ideas that meet their needs. The major part their previous website lacked was a functional eCommerce system – which promotes the products they work with everyday at their shop and manufacturers they work directly with in product testing. So far, the website has been a huge success for them in the eyes of their customers and dealers.

The second marketing need was beefing up their Facebook page. So we spent a little time redoing their profile and we setup a fan gate which offers product discounts as an incentive to “like” their page. This should yield more “likes” which in turn will increase product sales.

They also let us redo their business cards to go along with the new website and other marketing materials. Along with the redesign, we sold them on the idea of using a QR code on the business card in order to direct new traffic to their website, which is mobile friendly.

Open Minds to Open Source

Sure it sounds like a great idea when a company solicits a custom built web solution tailored to fit your needs, but be weary of those proprietary closed source content management systems (CMS) that pose a hefty price tag and potentially leave you in a world of mess when the company that built it and supports you goes out of business.

This is where open source content management systems serve their purpose in offering a vast network of developers and resources that facilitate collaborative content creation (mostly for free). We promote the use of open source CMS’s to our clients in order to keep web development costs down and to keep the focus on what matters the most to them, front-end content creation.

Some popular open source CMS systems include Joomla, WordPress, Drupal and ExpressionEngine. So which route should your business go – closed source or open source? Click here to learn more to help you decide.

DeatschWerks is Mobile Friendly

By 2014, mobile internet should take over desktop internet usage.

We recently launched the mobile friendly version of the DeatschWerks website. It integrates with the content management system already in place (Joomla) but it’s true advantage is that the content is stripped down and optimized for quick and convenient access. It renders only the essential items users need the most when viewing the site on a mobile browser.

Take a look for yourself: www.DeatschWerks.com

For more information on mobile browser trends, click here.

The New Medium for Healthcare Communication

We all know that internet usage is up dramatically. In a 2008 study by the World Bank, 75.9 percent of the population had access to the internet – that’s almost 45 percent higher than 10 years previous. But what about the way in which we view it?

Many years back, with ambition to browse the web, most would fire up their computers, brew a cup of coffee and wait until the system launched and the hard drive stopped making noises that resembled a jet engine. That was just the beginning. Next you had to wait for the sluggish modem to dial-up and establish a connection, which could take a couple minutes. These days, by that time, you would have already sent out emails, read a few blogs and drank that cup of coffee, all on your smart phone.

According to the 2009 study above, 32 percent of adults view the internet on a mobile device – that’s 8 percent higher than two years previous. The digital device spread is real and should be accounted for on most websites, but especially in the healthcare arena. I’ll put it into context by introducing the hypothetical Jim.

Jim has been complaining to his wife about being dizzy and fell down the steps, breaking his ankle in result. His wife ponders calling 911 but feels it makes more sense to take him immediately to an emergency department. Not being familiar with the closest location or availability, she grabs her smart phone and keys in a local hospital website she remembers seeing on a billboard. The website immediately comes up with a list of emergency phone numbers and locations. She drives him to the nearest 24-hour emergency room and they immediately get Jim into triage and his wife explains that he just fell down the steps because he was dizzy. As the nurse asks more questions, she begins to suspect something further. After doing some testing and the doctor doing a full examination, they come to the conclusion that Jim didn’t just break his ankle – he was having a stroke. The doctors take immediate action and reestablish blood flow to Jim’s brain by dissolving the clot with acute stroke treatment. The doctor then reports back to the wife, that she helped save his life and potential long-term damage by acting immediately.

So how did the website contribute in saving Jim’s life too? By having a website that detects the device being used in the backend code, it was able to serve out a “mobile friendly” page that gives quick links and emergency 24-hour contacts. So, remember the story about Jim the next time you are meeting with your marketing group, I.T. or web design firm about new website initiatives. You can help save lives too!